Improve Your app Search Results with App Store Optimization!

There are more than two million apps in the major app stores. So to get your app discovered is one of the biggest issues which the developers and app publishers are facing these days. If you are also among the developers or publishers then you really need to understand the importance of the various methods of marketing your app. Here some of the basic and most important techniques are discussed which will help you in optimizing the app in order to get your app easily searched in the search results. For achieving this result, optimization of the app is done which is becoming very popular these days. As, many people are getting indulged in this process in order to attain the desired results as soon as possible.

The process which is talked about is generally referred to as apps store optimization. It is the process which is used for optimizing mobile apps so that they can rank higher in an app store search results. The basic concept is that the higher the rank of your app, the more visible it is to the potential customers on the search results of the app store. The fundamental aim of doing ASO is to drive more traffic to your app’s page in the app store and the people can take specific action in the form of downloading your app. To understand the process of ASO, you need to have an understanding of your target customer base, which includes keywords that your potential customers are using to find the apps. After that, knowing the language is also important which your customer is using. So, if you are not using ASO, you are seriously missing out the benefits. You can even spend your time every week improving your ASO and can observe the meaningful impact on your app’s ranking and the overall success as well.

There are some main factors which highly responsible for the success of your app. The first one is the title. Always remember to place such a keyword in the title which has the heaviest search traffic. You also need to spend the time while searching for such relevant keywords. The moment your app begins to rank higher and gain more reviews then of course the news about your app will spread through word of mouth. You should monitor your competitors so that you can also realize how to compare week by week. Basically, you should know the keywords which the target audience is using the most. The title and keywords are the primary factors which affect the popularity of your app directly. Now, there are some secondary factors which also affect your app. These are total number of downloads and rating and reviews which your app is getting are also very important for your app. Once, the number of downloads, reviews and ratings are improved and done by more and more people, the more popular your app will become automatically. This is how some very small elements also affect the popularity and fan following of your app on any app store.

But the most important thing to remember is that, Application Store Optimization is a process which takes time and the results cannot be achieved within the time period of a few days. In this process you need to constantly monitor and constantly tweak over a period of time. The best way to improve your ASO means to understand and improve the various elements which are discussed earlier. Naming them again, title, keywords, total number of downloads ratings and reviews etc. To get the desired results, you surely need to invest time, and honest efforts. Doing so, you will surely have consistent driving traffic to your app.


Posted on October 8, 2013, in Digital Marketing and tagged , , , , . Bookmark the permalink. 1 Comment.

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