Use App Store Optimization for Increasing the Visibility of Your App!


Do you want to improve the visibility of your mobile app? App store optimization is a solution to your problem. ASO is the process of improving the visibility of a mobile app such as iPhone, iPad, Android, or Windows Phone app in an app store such as iTunes or Google Play. App store optimization is closely related to SEO i.e. Search Engine Optimization. The process includes ranking higher in an app store’s search result. This is done because; higher ranking in search results and top chart rankings will drive more downloads for an app.

It is a young and evolving field and most of the people are unaware of methods of how to efficiently optimize an app’s visibility within an app store. But gradually, methods for App Store Optimization are beginning to be more widespread. ASO can be divided into three distinct parts such as finding the right keyword, ranking highly for those keywords, and converting visitors into users. Application Store Optimization is not limited to keyword related tactics only; it actually involves all Meta data available and accessible in the app stores, like icons, screenshots, description, and update text, and others too.

In order to market an app in such a vast yet competitive market can be tough. People, who look for the apps, go to app stores rather than search engines. There are some of the tricks following which you can stand out of the crowd. You need to involve SEO techniques early, along with placing the keywords strategically. You can also add keywords in the title, name, summary, and tags. Most importantly, you can add your keywords in the app description. You can improve visibility of your app by encouraging the visitors to give feedback. In case of paid apps, you can also offer free demo which will also enhance visibility of your app. Another thing, which you can do, is to create a website which caters to your app. You can optimize the website for search engine in order to gain the visibility. So, following some of the above mentioned points, your app can also gain popularity and benefits with the help of application store optimization process.

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Posted on October 16, 2013, in Digital Marketing and tagged , , . Bookmark the permalink. 1 Comment.

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