Focus More on New SEO Strategies in 2014
Google is trying too hard to provide a wonderful experience to the web users. The latest update is pushing tactical SEO methods towards strategic approach. The idea is to develop long-term strategies equipped with several SEO components to assist users in better way.
Many are assuming that SEO is going to be dead soon. However, this is the beginning of a new era where strategies and visionary approach will merge to bring in the differences in 2014. The search engine (Google) is driving the initiatives that affected largely on SEO planning. Therefore, understand the big picture behind such initiatives.
1.‘Not Provided’ – Data
Starting from September 23, 2013 the search engine has switched all organic queries over to the encrypted searches using HTTPS. This has resulted in losing the Keyword Data arriving at the websites from Google search. Consequently, the SEO professionals will not be able to track the users by their keyword searches, and will have no clue regarding the intent of customers visiting the website. Additionally, they also lost the data for conversion optimization.
So, is it all over for SEO? No. The tactical practices have been challenging, and websites are losing the weightage on the search engines. Therefore, the professionals need to come up with some different Keyword Performance Indicators (KPIs) and trending metrics for getting the lost data. Browsers such as IE10, Firefox 14+, and Mobile Safari have also begun putting up their measures in place for secure searches.
2.No Page Rank Update
For the past 8 months, Google has not updated the PageRank numbers. The update was rolled out in the month of February, and according to the Google’s officials; there will not be any change made to the PageRank this year. It does not mean that PageRank is going away; in fact, the time has come to focus more on building good quality internal link architecture and working continuously to improve the quality of links pointing to a website.
There is a need to develop tree like link architecture that leads to the individual web pages. Additionally, keep only two or three links on the home page so that it influences the PageRank. Furthermore, create high quality content so that users are linked to the site. This way, the good links are developed that impacts the PageRank of the search engine.
After Caffeine, Hummingbird made changes to the algorithm. The latest change is made to understand the conversational queries in a much better way. The keyword game on the web world has really received an unexpected change. In coming months, it will not be surprising to see the exact keyword match results on top search pages. Although there is a lot of work to do concerning to an algorithm update by the professionals, but this change has conveyed that Google is trying very hard to provide a better experience to its users.
June 28, 2011, Google Plus was launched. The steady start of Google+ has provided it a lot of momentum and it is growing rapidly these days. After the search engine merged the Gmail and other searches, G+ received a much bigger user base compared to Facebook, Twitter and MySpace. However, the easy access to the Gmail and the other user base is a plus point for the search engine, wherein, Facebook and Twitter have to fight for every user. G+ is said to be the killer of Facebook. At some point, this could be justified. The social media marketing campaign has to work a lot to achieve success on Facebook.
5.Broad Topic. In-depth Articles
Google announced that up to 10% of the daily users like to read informative content that can be used for learning purposes. “10% web users”, it is a big number when counted in billions. This new way counts in the ranking of SERPs. Thus, along with the Author Rank, the new feature, in-depth articles can affect the ranking factor at some point in time.
Historically, publishers used to optimize the keywords, and depending on the PageRank data, they used to define their tactical SEO practices.
The five major Google changes listed above drive the tactics towards a strategic approach in 2014. Therefore, to succeed in SEO, the professionals have to continue doing the right thing to give users a wonderful experience on the web.
So, develop a user-centric content loaded with valuable and informative solutions, and then publish it using the best SEO practices on the web. This will definitely bring in the positive business results to the entities in 2014.